The distinct advantage Araneo has over competitive wireless, dsl, and cable products when it comes to E-Commerce is that Araneo is a symmetric service.

E-Commerce applications are becoming prevalent in New Zealand. They include stock and inventory management, electronic data interchange, and administrative functions, including interaction with government departments. Those companies who are net consumers of data will find that asymmetric services currently offered will likely be sufficient for their needs. Those organizations who produce as much data as they consume, however, will find themselves constrained by asymmetric connections.

As E-Commerce becomes more prevalent, demand for symmetric broadband products will only grow.