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Market Analysis: Changing Customer Base

How is Araneo's customer base changing?

Customer base for Araneo was initially very restricted. Medium-sized high tech businesses in the immediate area of the Hutt Valley were intially targeted. As points of presence have been erected in the CBD, Gracefield, and Porirua, our potential customer base has expanded. In response to a raise in installation costs from Araneo, many potential customers in the market have lost interest in service.